Challenge: Make Adobe mean something to Gen Z creatives
Strategy: Our M.A.D. Perspective campaign is a memorable and thought provoking campaign that integrates Social Media, OOH and Experiential ads to reach the target audience and invites them to tell us their "M.A.D. Perspective". This Campaign was designed to build awareness around the new Adobe Express.
The Insight behind this campaign was Gen Z love to make changes in the world, but are often viewed negatively.
