Collaborated with: Arden Abesamis, Chelsea Wiebe and Christian Valenti
Challenge: Get outdoor adventurers to see Clif as the desired snack for sharing on a hike, or any activity with a partner.
Strategy: We targeted Millennials and Gen X adventurers by telling them Cliff Bar is a snack for sharing
The Insight that led us to this was that people enjoy adventuring together so that they can share communal gear as well as food. This creates connections.
